Privacy Policy

Last updated: January 20, 2025

Introduction

Welcome to Alix, your adaptive AI running coach. We are committed to protecting your privacy and ensuring the security of your personal health information. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application and services.

By using Alix, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Health and Fitness Data

With your explicit consent, we collect health and fitness data from Apple Health, including:

  • Workout data (running sessions, duration, distance, pace)
  • Heart rate data during exercise
  • Step count and activity levels
  • Sleep data (if available and consented to)
  • Body metrics (weight, height, if shared)

Personal Information

  • Account information (email address, profile details)
  • Running goals and preferences
  • Chat conversations with the AI coach
  • App usage and interaction data

Technical Information

  • Device information and operating system
  • App performance and crash reports
  • Usage analytics and feature interactions

How We Use Your Information

We use your information to provide and improve our AI coaching services:

  • Personalized Coaching: Create adaptive training plans based on your fitness data and goals
  • AI Conversations: Provide personalized advice and motivation through our chat interface
  • Progress Tracking: Monitor your running progress and adjust recommendations
  • Service Improvement: Analyze usage patterns to enhance our AI algorithms and user experience
  • Safety: Monitor for unusual patterns that might indicate health concerns

Data Sharing and Disclosure

We do not sell, trade, or rent your personal health information. We may share your information only in these limited circumstances:

  • Service Providers: Trusted third-party services that help us operate our app (cloud hosting, analytics)
  • Legal Requirements: When required by law or to protect our rights and safety
  • Emergency Situations: If we believe disclosure is necessary to prevent serious harm
  • Business Transfers: In the event of a merger or acquisition (with continued privacy protection)

All third-party service providers are contractually bound to protect your information and use it only for specified purposes.

Data Security

We implement industry-standard security measures to protect your health information:

  • End-to-end encryption for data transmission
  • Encrypted storage of all personal health data
  • Regular security audits and updates
  • Access controls and authentication requirements
  • Secure cloud infrastructure with enterprise-grade protection

Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of your personal data we hold
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and associated data
  • Portability: Export your data in a machine-readable format
  • Consent Withdrawal: Revoke consent for data collection at any time
  • Apple Health Control: Manage data sharing permissions through Apple Health settings

To exercise these rights, contact us at avtar@alixaihealth.com or through the app settings.

Data Retention

We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this policy. Health data is typically retained for the duration of your account plus 30 days for backup purposes. You can request immediate deletion of your data at any time.

Children's Privacy

Alix is not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and that your information receives adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Email: privacy@alix.app
Subject Line: Privacy Policy Inquiry
Response Time: We aim to respond within 48 hours